AdMonsters Launches Ad Operations Training Division for Online Ad Ops Industry Professionals

San Francisco, CA (PRWeb) February 15, 2007 -- AdMonsters, a privately held professional association for online ad operations professionals worldwide, today announced the launch of its Ad Operations Training division. AdMonsters developed the Ad Operations training division in direct response to the growing need of its membership and the ad operations community at large for a reliable and knowledgeable resource for training courses focused specifically on ad operations and all of its encompassing functions, techniques and technologies.

Until now, training for ad operations staff has typically been ad-hoc, on-the-job training, perhaps augmented by some vendor-specific training on a particular ad serving platform. While some larger companies have internal training programs, most companies do not, and even those that do often struggle to develop and staff such programs. Through its training programs, AdMonsters now provides the only comprehensive training and career development solution specifically designed for the online ad operations industry. AdMonsters ad operations training eliminates the burden of developing training programs internally and - more importantly - delivers the benefit of best practices gathered from across the industry.

AdMonsters ad operations training is hands-on, focused on practical skills and real industry best practices -- not just standards - and is 100% vendor agnostic. Because it is the most efficient way to get new ad operations staff up to speed quickly, the launch of AdMonsters' Ad Operations Training also enables hiring managers to cast their net a little wider and to bring staff into ad operations roles without previous online ad trafficking, campaign management or other ad operations experience.

"After the successful launch of Ad Operations 101: Introduction to Ad Operations in December of last year and our subsequent equally successful delivery of Ad Operations 201: Campaign Management & Optimization in late January this year, we are anticipating tremendous results from our future course offerings as well. Over the coming months, we will be introducing additional courses at all levels - introductory, intermediate, and advanced - as well as offering courses more frequently. Ad operations managers can now look to AdMonsters for their staff development needs - needs that have previously gone unmet," says Bowen Dwelle, Founder and CEO of AdMonsters. "I believe that our success of the training program is primarily because organizations look to our expertise and skill in this area. Industry professionals know that our training programs are developed by ad operations leaders for ad operations leaders."

The training courses are broken down into a series of levels ranging from basic trafficking skills, to intermediate skills such as rich media, inventory management, reporting, quality assurance, and campaign management, and even more advanced topics for managers and directors. Both Ad Operations 101: Introduction to Ad Operations and Ad Operations 201: Campaign Management & Optimization will be offered again in the spring of 2007 in San Francisco & New York City.

In addition to developing a comprehensive selection of novice, intermediate and advanced classes, AdMonsters also offers in-house training solutions for larger ad operations teams, cross-divisional training and also offers custom curriculum to fit any ad operational needs.

"The response and feedback from the participants and their managers has been overwhelmingly positive from these first two courses. It is wonderful to know that our members are realizing immediate benefits in the workplace." says Jennifer Siegel, Vice President of AdMonsters and Director of the Training Division. "We're looking forward to working even closer with the community and individual companies one-on-one to develop and deliver many more of these essential training courses." She adds, "By offering both off-site and custom on-site classes on a broad range of topics for people ranging from the new hire to seasoned veterans we're now even more capable and able to help our members grow ad operations teams, leaders and professionals at all levels for this rapidly growing area of business."

More information about current and future curriculums being offered; including agenda topics and benefits of attending, and a complete schedule of courses can be found at AdMonsters Ad Operations Training Website.

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