New B-to-B Ad Agency Opens in St. Paul, Focuses on Social Media, Emerging Tactics
St. Paul, MN (PRWEB) June 8, 2009 -- B2B Inc., a new business-to-business ad agency specializing in emerging tactics such as SEO, SEM, social media, customer retention, lead nurturing, e-mail marketing and online video has opened in St. Paul, Minnesota.
To demonstrate its attention to social media, the agency has launched a YouTube video, "The Evolution of Business Communications" http://www.youtube.com/watch?v=g7xVhjblXt8 , a historical view of communications from blackboard and typewriters to Twitter. B2B Inc. is offering an un-branded version http://www.youtube.com/watch?v=neKnm4bfF_0 of the video for any marketer or educator to use as a meeting-starter, and these users can request their logo to appear at the beginning and / or end of the video.
The agency is headed by Joe Hendershot, CBC, a marketing veteran with 30 years of b-to-b experience including senior sales and marketing positions at large and medium-sized manufacturers in Minnesota and Toronto, Canada. Joe owned a b-to-b marketing consultancy for several years before making the move to a full-service agency.
B2B Inc. http://www.b2bmn.com offers traditional b-to-b services ranging from creative to media planning in addition to new media. It also has in-house online video production capabilities.
The agency's focus on social media is especially relevant, says Hendershot. "Social media certainly has the attention of business to business marketers," says Hendershot, "but CEOs and marketing officers are struggling to make sense of its application and its ROI. Yet, conversations about brands are taking place every minute on social networking sites, and marketers need to monitor, mine, and participate. Social media is not going away and there are ways to utilize its relationship-building capabilities to create social contacts and ultimately sales. But firms need to implement an actual social media strategy, even if it's a basic one."
As marketers and agencies alike are reducing staffs, B2B Inc. seems to be bucking the trend. "One may think it's a crazy time to open up an ad agency and really ramp up," says Hendershot, "but there's a clear, demonstrated demand for a shift in focus from traditional b-to-b marketing to emerging, e-based tactics, and at a very basic level, business to business search engine optimization, which is still somewhat misunderstood and underutilized in the b-to-b environment."
B2B Inc. can be followed on Twitter at http://twitter.com/B2B_inc and can be searched for on Facebook using "b2b inc."
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